These colors? That’s us. That’s Pells.

Whether you're a longtime fan of Pells bicycles or you've just recently started riding with us, you've probably noticed a number of changes in our products. Not just in design. In recent years, we’ve stopped seeing bikes as the goal, and started seeing them as a tool to reach it. A tool for exploration, for adventure, for freedom. As our product manager Honza Hynek says: “For me, the ideal bike is one that perfectly fits the category, one I barely notice while riding, but I know I can always rely on.”

And just like our bikes, we wanted to move our image forward too. To better reflect our beliefs. To inspire you – just like our Pells bikes do – to explore, to seek out adventure, and to keep moving forward. No matter your level, your distance, your location, or what your goal may be.

Boldness, Minimalism, Timelessness

We wanted to get closer to ourselves and to our own vision of cycling. So that everything is aligned—our beliefs as well as our products.

We wanted our new logo to be bold, minimalist, and timeless. A symbol of the transformation we’ve undergone in recent years. A transformation toward a modern, experience-driven approach to cycling. You can learn more about that journey in our brand story.

The new Pells color scheme is led by purple and brick red. Not only do they look great, but they stand out in both the city and the forest – and won’t get lost in a sea of design sameness.

And those weird lines? That’s our supporting graphic element. And no, they’re not random. They’re the elevation profiles of our favorite peaks – Praděd and Lysá hora. You can meet us there year-round, in any weather. On bikes, on skis, or on foot. By the way, Pells’ new headquarters is located right between them ;)

We hope that our new image will inspire you as much as it inspires us –to discover new places and discover yourself, to experience unforgettable adventures, and to find joy in the ride itself. And if you're more performance-focused, we hope it inspires you there too.

#beyourself #inspiretheothers