That´s all, folks – Wrap up 2025
15. 12. 2025
Shall we look back? You bet. And this season was more colorful than ever. So hop off the trainer, take a break for coffee and cake, and check out everything that went down at Pells.

At the start of the year, we decided to give away a bike. A gravel. A good gravel. We held
a contest and randomly picked a lucky winner who is hopefully riding it happily ever after.
The winner was a young lady from Olomouc, so we decided to pay a visit. She was a runner, and her eyes
were beaming with joy that she could mix up her training with something else.
a contest and randomly picked a lucky winner who is hopefully riding it happily ever after.
The winner was a young lady from Olomouc, so we decided to pay a visit. She was a runner, and her eyes
were beaming with joy that she could mix up her training with something else.

Rebranding. From the logo to the colors to the new Pells. We left no stone unturned.
Reactions to the change varied. Mostly positive. With the rebranding came another banger.
Efka Adamczyková. Our new celeb. A great person and an even better ambassador.
And maybe she even got some training done on that bike for the upcoming Olympics. Fingers crossed.
Reactions to the change varied. Mostly positive. With the rebranding came another banger.
Efka Adamczyková. Our new celeb. A great person and an even better ambassador.
And maybe she even got some training done on that bike for the upcoming Olympics. Fingers crossed.

What else could spice things up... Yeah! A brand video! Our main project coordinator
came up with the idea to showcase almost all our bikes in one iconic video. We teamed up
with Martin Bernard's production and made this crazy project a reality. A few days of grind, sweat, blood, and
the project was born. Like it? Check it out right here.
came up with the idea to showcase almost all our bikes in one iconic video. We teamed up
with Martin Bernard's production and made this crazy project a reality. A few days of grind, sweat, blood, and
the project was born. Like it? Check it out right here.
Do you like it? Let us know, buddy. Likes, comments, subscriptions, we need it all.
Well, we don't need it, we want it! And we humbly thank you for your support on social media.
Well, we don't need it, we want it! And we humbly thank you for your support on social media.

What would the year be without some proper trade fairs and festivals? Right from spring, we were solidly
visible at the Prague Bike Fest, where we got to chat with many of you and hear
your feedback on the new colors. After all, they're a bit different from the red, black, and white everyone
else uses. After Prague, we hopped over to our neighbors for the Kalnica Bike Fest, then to
Joyride MaloPolska, and finally to Eurobike, which was a bit more "serious".
visible at the Prague Bike Fest, where we got to chat with many of you and hear
your feedback on the new colors. After all, they're a bit different from the red, black, and white everyone
else uses. After Prague, we hopped over to our neighbors for the Kalnica Bike Fest, then to
Joyride MaloPolska, and finally to Eurobike, which was a bit more "serious".

Speaking of videos, how about a podcast? We at Pells started creating content
on a pretty regular basis, tossing it onto both YouTube and Spotify. So far, we've
started with interviews with our in-house ambassadors, employees, and other interesting folks, but
we plan to expand it a bit—we have big plans. So follow and subscribe so you don't miss a thing.
on a pretty regular basis, tossing it onto both YouTube and Spotify. So far, we've
started with interviews with our in-house ambassadors, employees, and other interesting folks, but
we plan to expand it a bit—we have big plans. So follow and subscribe so you don't miss a thing.

We love gravel bikes. You've probably noticed that this year. It's sort of our secret weapon. Good
specs, super price, photogenic girls. I meant to write bikes! We also did several
photoshoots in nature this year – Slovakia, Jeseníky mountains... so we'd have something to fill up those Instagrams and social feeds. Besides
gravel, we managed to win a competition with our premium e-bike, the Thorr Bosch 1 AT.
We're just that good.
specs, super price, photogenic girls. I meant to write bikes! We also did several
photoshoots in nature this year – Slovakia, Jeseníky mountains... so we'd have something to fill up those Instagrams and social feeds. Besides
gravel, we managed to win a competition with our premium e-bike, the Thorr Bosch 1 AT.
We're just that good.

I mentioned something about Slovakia and the Jeseníky mountains, didn't I? Since you can never have enough
nice photos, here's a set of the "pink ones" we like most of all.
The ideal combo – bikes, mountains, ROCK'n'ROLL.
nice photos, here's a set of the "pink ones" we like most of all.
The ideal combo – bikes, mountains, ROCK'n'ROLL.

Our ambassadors didn't slack off either. Tom headed to two international races, making the
podium in both. Then he and Klára cycled halfway around the world and returned home happily.
Peťa Hampl took the season a bit easier to focus on his family and child, and Lukasz
Helizanowicz dealt with some injuries but then pushed hard at the end of the year.
podium in both. Then he and Klára cycled halfway around the world and returned home happily.
Peťa Hampl took the season a bit easier to focus on his family and child, and Lukasz
Helizanowicz dealt with some injuries but then pushed hard at the end of the year.

The season was long, but it flew by. A paradox? No, reality. We're already hatching plans for next
year, which is going to be big again. Not resting on our laurels and consistency is key. Enjoy the end of the year in
peace and comfort with your loved ones. Bike, run, move, and most importantly... Be yourself. Inspire the
others.
year, which is going to be big again. Not resting on our laurels and consistency is key. Enjoy the end of the year in
peace and comfort with your loved ones. Bike, run, move, and most importantly... Be yourself. Inspire the
others.