Sneak peek behind the scenes of Pells rebranding

We’re delighted that you like our new image. And it’s not just you and other cyclists who noticed. Marketing media picked up on our new identity as well, with two of them – mediaguru.cz and Marketing&Media – preparing an interview with our Marketing Manager, Ondřej Šimko. What did they talk about? Of course, about Pells and our rebranding … take a peek behind the scenes of the rebirth of a Czech cycling brand.

In the interviews, you’ll find out

… well, pretty much everything. You’ll discover what motivated us to take such a bold step, how long the preparation took, what the new brand positioning is, why we chose the colors we did, why we partnered with Eva Adamczyková, what inspires our supporting graphics … but also what areas of marketing we want to focus on, which marketing strategies we prefer to use …

"We’re also targeting everyday people who simply want to move and enjoy it. Our mission is to motivate people to find joy in movement … working with Eva fit perfectly into our new brand positioning. Even though she’s a professional snowboardcross athlete, she’s also a passionate cyclist. She rides as part of her training – or simply for the joy of movement." Ondřej Šimko, Marketing Manager at Pells

We didn’t just talk about advertising

If you’re more interested in the technical side of things, you won’t be disappointed either. In the interview you’ll read more about our brand itself, and especially about our bikes. Where and how we produce them, how successful they are, who rides them, how we approach servicing, and also which international markets we aim to focus on in the future.

You’ll find the interviews both online and in print

This is excellent reading not only for fans of Czech Pells bikes but also for those interested in sports marketing. You can read it online at mediaguru.cz, or in print and online in the magazine Marketing&Media 31-32/2025.