EUROBIKE 2025

Frankfurt, June 25–29, 2025. Six exhibition halls, a vast outdoor area, 1,500 exhibitors, 31,270 trade visitors, and 30,420 attendees. Eurobike 2025. The biggest cycling event attracted slightly fewer participants than last year. But the atmosphere remained just as great.

Since its founding in 1991, the biggest cycling trade show has come a long way. This year, Eurobike made a more visible shift from cycling toward sustainable mobility in a broader sense. A number of global market leaders in the cycling industry didn’t show up. But what may seem like a negative change brought a lot of positives.

The absence of big brands opened up space for smaller manufacturers, who got the chance to move from peripheral halls closer to the center of the action and gain more visibility. The undeniable rise of e-bikes was most evident among the many Asian exhibitors, with Chinese manufacturers leading in numbers.

In stark contrast stood the Handmade Area, where—as every year—a passionate community of cycling enthusiasts gathered. The most interesting “analog” bikes were to be found right there.

Innovation and fresh ideas were present at virtually every booth, and conversations about bikes, cycling, and the latest technologies seemed endless. There were plenty of new products, the community showed up, and the vibe was amazing. Eurobike 2025 was a success.

And Pells?

Alongside our current collection, we brought several models we’re preparing for the 2026 season. Among them, new e-bikes, new Rocket kids’ bikes, and the new all-mountain hardtail Root.

The highlight of Pells’ Eurobike presence was the Raw gravel bike. Just like at its premiere on home soil, it turned heads in Germany as well—drawing the attention of everyone who visited our booth. Whether it was the carbon LTD model Raw 1 fitted with the latest SRAM Force 1x13s groupset, or its aluminum sibling, the Raw 3, in an extravagant yet tasteful (yes, it’s possible) Dusty Rose color scheme.